Welcome to my digital portfolio. I've put together a brief overview of my work. For a deep dive into my UX process, please request a detailed PDF. 

I'm also happy to discuss my experience with you in person. 

FOCUS AREAS

Corporate Website Redesign

No matter what your company's size, its digital presence in the marketplace is a potential customer's important first experience with your brand. I've helped develop brand messaging and moved disparate sites and pages into a cohesive, unified look using design systems and patterns and by developing information architecture maps and user flows.

SaaS Product Design

I have extensive app and web responsive design experience on an agile teams. I was lead designer on dashboards for a SaaS media monitoring app. My work entailed creating new dashboards and widgets, making them easy to set up and intuitive to use. I also contributed to a new UX design system while implementing Google's Material Design framework.

Marketing Campaigns

I've designed microsites, emails, and landing pages that convert visitors, promote attendance at events, and help capture leads and grow customer databases. I have also developed drip campaigns that engaged target audiences in an informative and educational way along their buying journey.

Usability Testing

I support ongoing user research and usability testing through one-on-one interviews, focus groups, and informal group reviews. Validation of designs and iteration is extremely important. We must hear first-hand from the people we are designing for before we can empathize with them.

WHAT I OFFER

A black and white photo of the user experience designer, Sarah Johnson

Leadership and Experience

When you hire me, you hire my years of experience delivering polished, user-friendly website redesigns and apps  for diverse clients and businesses — and for less than you'd pay an agency. I'm hands-on, from initial project scoping through launch. I don't stop at general template creation, as do many agencies. I've stepped in when content doesn't fit agencies' templates and new templates have to be built. 


I've directly managed creative teams and I've mentored junior staff. I work hard to build great relationships with developers and product managers. 

User Research Chops

I have both organized and participated in user interviews that resulted in mapping out Personas and Jobs to be Done for user segments. I have developed customer surveys, created journey maps, and directed open and closed card sorts to determine taxonomy. I previously worked in market research, developing questionnaires and moderating focus groups for a large research supplier.

International Exposure

I have lived and trained abroad. While at Philips Healthcare, I received training at its corporate headquarters in The Netherlands. I've also managed end-to-end service digital delivery of work by teams in Europe and Asia.  In addition, I've managed offshore design and development teams. For Avid, I managed  developers in Uruguay. When I operated my own agency in Buenos Aires, I hired freelancers in Argentina, India, and Uruguay.

MY SKILLS

Sketch

InVision

InVision

InVision

InVision

InVision

Zeplin

InVision

Balsamiq

Balsamiq

Adobe XD / Creative Cloud

Balsamiq

Adobe XD / Creative Cloud

Adobe XD / Creative Cloud

Adobe XD / Creative Cloud

CSS / HTML / JQuery

Adobe XD / Creative Cloud

Adobe XD / Creative Cloud

Responsive Design

Agile / Scrum / Jira

Agile / Scrum / Jira

Agile / Scrum / Jira

Agile / Scrum / Jira

Agile / Scrum / Jira

Design Sprints

Agile / Scrum / Jira

Design Sprints

Wordpress

Adobe Experience Manager

Design Sprints

Adobe Experience Manager

Adobe Experience Manager

Adobe Experience Manager

Sitecore

Adobe Experience Manager

Adobe Experience Manager

MY WORK

User Experience Design

I've worked within a variety of small and large companies. 

Below are just a few UX projects I've worked on. For a detailed PDF about my process or to see more work, please contact me.

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Fresenius Medical Care

Corporate site redesign, centralizing products and moving 70+ sites with different brand expression to a unified design


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Philips Healthcare

Corporate website, product and microsite pages, migration to Adobe Experience Manager

Dashboard design for a software as a service app. Charts and cards with share of voice, social reach

SaaS Media Monitoring App

Social media dashboard design using Google's Material Design framework

Photo of a Sales Powerpoint page showing Amazon echo and phone with mobile welcome page

Amazon Alexa AI App

Amazon Echo mobile screens and voice UX for artificial intelligence Hackathon project

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Data Design

Improving visualizations, charting and tables

Live Sports Television Production Page
Photo of sports teams playing soccer

Avid Technology

Corporate ecommerce website redesign and migration to Sitecore

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Mobile

I have experience with responsive design and native mobile app design

Photo of mobile phones side by side with the Trinity Tour loading screen and the graphic navigation

Campus Tour App

Mobile college tour app concept and design

A screen showing design library elements at the atomic level  including icons, buttons, etcetera

Design Systems and UX Patterns

I understand atomic design and how to design within a system

Photo of a new user flow diagram

Sketches, Flows, IAs, Wireframes and Prototypes

I develop improved flows, wires and working prototypes for feedback